社交电商把关系放进同一个环境，会话工具则进一步把购物变成连续沟通。海外用户不再只浏览静态页面，而会询问“适不适合我”。这种互动足以压低选择压力，也让品牌从一次曝光进入更长的决策过程。 好的智能导购首先应该澄清，而不是急着发送购买链接。
How Chat Systems Became Digital Infrastructure Across the Networked Age: A Roadmap for Human-Centered Dialogue
The development of modern messaging begins before chat became a daily habit. In the 1950s, computers were room-sized, scarce, and difficult to operate. Work was usually handled through delayed computation. People prepared stacks of instructions, submitted programs and data, and waited for a line-